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In Limelight
Eating Well for Optimum Health: The Essential Guide to Food, Diet, and Nutrition
by Weil, Andrew

 Undersea Prison
by Falconer, Duncan

 Common Wealth
by D. Sachs, Jeffrey



Our Recommendations


Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts:

- Searching for ideas
- Screening those ideas for business opportunity
- Planning how to exploit the opportunity
- Financing the opportunity
- Sett....


'Shrikant was restless . . . Holding a bakula flower in his palm, he was wondering why he was fascinated by this tiny flower, that was neither as beautiful as a rose nor had the fragrance of a jasmine or a champaka. And yet, it was very special to him. It held an inexplicable attraction for him.'

Shrimati and Shrikant are neighbours and star st....


'The battle for hydrocarbon reserves is comparable with the European nations' violent scramble for colonies in the 19th century. The crucial difference this time is that the impending struggle will go beyond a handful of European powers and will include China and India.'

When the Great Powers switched from coal to oil to run their navies just b....



When after forty years of licence-permit-raj India opened up its markets and took its first tentative steps in the global economy, no one could have imagined that in less than two decades Indian companies would be in a position to shape the global marketplace. With a sea change in their capabilities, beliefs and aspirations, Indian companies today come acros....



Wllliam Wells. One of the industry's leading market and research authorities, Bill Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Formerly Executive Vice President and Director of Marketing Services at DDB Needharn Chicago, he is the only representative of the advertising business elected to the ....


Premchand is India . . . If you haven't read Premchand, you have missed out on a lot' -The Hindu

Considered one of the greatest fiction writers in Hindi, Munshi Premchand (1880-1936) wrote over three hundred short stories, a dozen novels and two plays over a prolific career spanning three decades. Though best known for his stories exposing the h....


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